Earlier today it was announced that the UFC signed a deal with Reebok to outfit all of their fighters in official sports gear starting next year.
Now this is a great moment for the UFC. If you’ve ever seen any UFC event, then one of the first things you must have noticed is these atrocious shorts all the fighters wear that are covered in more advertising stickers than stock cars from the 1980s. They look like a suitcase in a cartoon that has country labels pasted across their asses. I’ve seen art students in coffee shops with less gaudy stickers all over their laptops than what these guys are wearing walking to the octagon. I mean, they’ve got more logos on them than a … well, you get my drift…
If there was ever something about UFC that looked low-class it was these shitty ads for mainly MMA training equipment no one uses, cheque cashing places, energy drinks, and obscure industrial parts, so ditching that finally makes these fighters look like professional and not dudes trying to make some money on the side while working the counter at a Gold’s Gym.
And whereas I figured it was only a few slim years before we’d be watching the New York Mr. Noodles vs. the Chicago Cheetos (at what sport I have no idea), today’s move by the UFC warms my heart that maybe the corporate world hasn’t strangled us all with their golden lasso quite yet.
Now, let me close my Apple laptop, so I can go and watch Marvel’s Agents of S.H.I.E.L.D. on the ABC Network, brought to you by the Disney Corporation, while eating the new Cool Ranch Dorritos Supreme Taco from Taco Bell (for a limited time) which I plan to wash down with a Starbuck’s Gingerbread Man Latte.